Groupon 90 Minutes Visit To Town

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So I read yesterday about the Nova Star Cruises Groupon offer and after much reading on CBC news as well as Facebook, I have mixed feelings about the promotion.    To me , the marketing department of Nova Star Cruises or the person who went on Groupon to do this promo, didn’t word this promo too well.   If you read carefully, on the itinerary on the promotion, this is what it said and I quote :

On arrival in port, at 8 a.m., all passengers will be required to briefly disembark and go through Canadian customs, before immediately returning to the ship for a 9:30 a.m. departure and the 10-hour return voyage back to Portland.

I think this really doesn’t sit well on the people on our end, if you asked me.  Many concerned asked what can you do in 90 mins and what is the targeted visitors here?  And I’m fully aware of their concerns and where they are coming from.  I’m 50 yrs old and I know I won’t be spending $600 for a family of 3 to sit on the boat for this long , just for a 90 mins stopover.  That’s way too short for me and my family (but I’m talking about my family only).

 So lets just say they are targetting the older retired couples or single folks – would they really want to spend 20 hours to and fro from Maine to Yarmouth and spend another 90 minutes in Yarmouth and then go right back home?  I can’t speak for them , so I will ask some older – retired folks before I can tell you the answer.

Now what the town people are concerned about is , what would the 90 minutes in town benefit them and why do businesses want to be opened any earlier , except for those right by the ferry terminal.  There are just too many cons in this marketing strategy but of course that’s only my opinion and what do I know right? being a small business owner for only 16 yrs.

We have never done tourists business but I feel really bad for those who are waiting for the boat to come back and for them to bring in the tourists.  I feel for them .

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